The Technical Side of Alabama Web Design

Technical site audit findings on a portfolio project

Plenty of Alabama studios can hand you a pretty homepage. Fewer can tell you why Google isn’t indexing half of it, why the mobile Largest Contentful Paint is 4.8 seconds, or why the schema on the service pages is throwing validation errors. This site focuses on the unglamorous technical layer — the one that actually decides whether your site ranks.

Core Web Vitals report from a recent Alabama site audit — Core Web Vitals report from a recent audit.

Schema.org markup applied to an Alabama service business site — Schema markup applied to a service site.

Google Search Console audit findings for an Alabama site — Search Console audit deliverable.

Technical SEO

Content and backlinks matter, but they don’t compensate for broken crawl paths, duplicate canonicals, orphaned pages, or a robots file that blocks the one directory you needed indexed. We work at the layer below the marketing team.

Crawl & Index Audit

Mapping of what Googlebot actually sees, which pages are indexed vs. discovered, and why the two numbers rarely match.

Structured Data

LocalBusiness, Service, FAQ, and Article markup that validates against Schema.org and parses cleanly in the Rich Results Test.

Canonicals & Duplicates

Fixing the www/non-www, http/https, and trailing-slash forks that silently dilute ranking signals.

Sitemaps & Robots

Sitemap hygiene, index coverage validation, and robots.txt rules that don’t accidentally block the assets the renderer needs.

Core Web Vitals

Google’s field-data performance signals are a real ranking input. Our target baseline on every site we build:

< 2.5s LCP (mobile)

< 200ms INP

< 0.1 CLS

> 90 Lighthouse Perf

Hitting these consistently takes actual engineering: right-sized images, restrained JavaScript, proper font loading, deferred third-party tags, and a critical-path CSS strategy. We don’t hand off a “fast site” that turns slow the first time a marketing pixel is installed.

Site Audit Deliverable

Our standard technical audit includes everything a developer or next agency would need to pick up the work without re-discovering it.

Audit Covers

Google Search Console index coverage & core issues
Rendered-HTML vs. raw-HTML diff (for JavaScript-heavy sites)
Schema.org validation across every templated page type
Full Core Web Vitals run on mobile + desktop, real-world throttling
Internal linking audit and orphan-page map
Canonical, hreflang, and pagination sanity check
Crawl budget estimation for large sites
Prioritized remediation list with effort vs. impact scoring

Where This Fits in the Network

If you’re starting a new Alabama site, the design and build side lives at Bama Web Design. If you already have a site and you suspect the problem is below the surface — ranking issues, crawl problems, Google Business Profile not matching site data — that’s the work that lives here.

Want a technical second opinion? Send the URL and a one-sentence description of the symptom. Initial review is free and typically 2–3 days.

Request an Audit

Request a Technical Audit

Chad Sanders · 256-550-1988 · 235 Guntersville Rd, Arab, Alabama 35016

Direct

Phone: 256-550-1988
Email: Email Us

Hours

Monday – Friday: 9:00 AM – 5:00 PM CT
Audit work runs asynchronously outside these hours

Include In First Message

Site URL, current hosting, CMS (if any), and what you think the problem is — even if you’re wrong, it helps us start in the right place.